Pointer 2019 on Online Series: 6x9

Maken de vele ongezonde reclames ons dik en ziek?

We receive tens of thousands of food advertisements every year: KFC as a Christmas meal on TV, Snickers bars in online videos and Coca-Cola on billboards. At least three-quarters of all those food advertisements are about unhealthy food; produce more than a billion euros annually. Meanwhile, 2.6 million Dutch people are already in favor of the government’s one lifestyle program after another. The call for an advertising ban – just like with tobacco – is increasing, but doesn’t all that temptation make healthy living much more difficult for the vulnerable? Who are actually the biggest advertisers and do they want to stop?